Your Page
vs. Theirs.
No Contest.
Components
Conversion
CVR
8.4% ▲
AOV
$142 ▲
Bounce
18% ▼
The storefront engine DTC brands switch to when Shopify apps stop scaling. Built for conversion, not configuration.
Shelf vs.
The Field.
Every row is a real capability gap. No marketing spin — just what ships and what doesn't.
Shelf ships 140+ templates designed specifically for DTC product pages — sneakers, apparel, supplements, electronics. PageFly and Shogun offer generic layouts that require heavy customization.
Shelf pages average 1.4s LCP on mobile. Competitor pages average 3.8–5.2s due to app script bloat. Every 100ms delay costs ~1% conversion.
Shelf's A/B testing is built into the editor — no third-party app, no Shopify Scripts. Shogun offers A/B testing on their $149/mo plan only. PageFly requires a separate app.
Price badge positioning drives urgency. Shelf lets you drag, resize, and style sale badges without touching code. Competitors lock badge styles to theme defaults.
Shelf pulls live inventory counts and triggers urgency messaging automatically ("Only 3 left"). No manual updates, no fake counters.
Both Shelf and PageFly support Shopify metafields natively. Shogun requires a custom integration or API workaround for dynamic metafield content.
Shelf lets brand managers build custom checkout paths — bundle builders, upsell flows, one-click add-to-cart — without developer involvement.
Shelf's analytics show page-level CVR, scroll depth, click heatmaps, and revenue attribution — all in one dashboard. No GA4 setup required.
Ready to stop compromising?
Shelf wins on 12 of 13 features. See the 13th for yourself.
The Proof Isn't Pending.
Pages launched this week
+847 in the last 24 hours
Average conversion rate
vs 2.1% industry baseline
Median page load time
Core Web Vitals: Passing
Revenue driven in Q4 2025
Across all Shelf storefronts
Your pages.
Faster than theirs.
Measured across 10,000 real product pages. Shelf runs a lean output layer — no legacy JavaScript, no bloated app scripts. Just fast.
* Median mobile LCP, tested via WebPageTest from 3 US locations. Feb 2026.
Pages That
Actually Ship.
Real retail brands. Real results. Every page built in Shelf — no developer handoff required.
Sneakers / DTC
Volta Footwear
Mercer Apparel
Revel Supplements
Home Goods / Shopify Plus
Ember Home
Outdoor Gear / DTC
Kova Outdoor
Your brand's page could be next. No designer. No developer. Just Shelf.
Start Building Free →They Switched.
They Won't Go Back.
"We spent 14 months duct-taping PageFly to our Shopify Plus store. Shelf replaced it in a weekend. Our conversion rate went from 2.9% to 8.1% in 30 days — that's not a typo."
Marcus Webb
Head of E-commerce
Volta Footwear
"Every Shopify app we tried added 400ms to our load time. Shelf actually made us faster. Our Google Ads Quality Score jumped 3 points the week we launched."
Priya Nair
Growth Director
Revel Supplements
"I evaluated Shogun for three months before our replatform. Shelf had the same feature list built, plus live A/B testing, in a product that actually loads. The decision was obvious."
Jordan Calloway
VP Digital Commerce
Mercer Apparel
Also trusted by
No Hidden
App Tax.
One flat price. No per-page fees. No conversion royalties. No "you need to upgrade to use this" walls.
Launch
For DTC founders testing their first page.
- 3 active pages
- 10 retail templates
- Core Web Vitals optimization
- Shopify & Shopify Plus sync
- Community support
Scale
For brand managers running active campaigns.
- Unlimited pages
- 140+ retail templates
- Live A/B testing (unlimited)
- Built-in analytics dashboard
- Inventory urgency blocks
- Drag-and-drop price badges
- Priority support (4h SLA)
Enterprise
For e-commerce directors with complex catalogs.
- Everything in Scale
- Multi-store management
- Custom checkout flows
- Section locking + team permissions
- Headless / Hydrogen compatible
- Global CDN (150+ PoPs)
- Dedicated CSM + 1h SLA
All plans include SSL, global hosting, and Shopify/Shopify Plus compatibility. No transaction fees. No page view limits. Cancel anytime.